₹2.92L in ad spend.
₹4.15Cr in revenue.
A 20-year-old real estate company had zero digital infrastructure. No ad accounts, no CRM, no system to capture a lead — let alone close one. Here's how a complete funnel turned cold traffic into 6 sold projects.
20 years in business. Zero ways to capture a lead.
SS Constructions had the thing most real estate brands spend decades trying to build — trust and a track record. What they didn't have was any way to convert that trust into a digital sales pipeline.
They had no in-house marketing team, so every inquiry that came in online either went nowhere or was followed up days too late. Buyers were researching projects on their phones — and finding nothing built for them to act on.
They brought me in to build the entire system from the ground up, not just run ads on top of broken plumbing.
Build the pipe before you turn on the tap.
Ad accounts, built from zero
Set up Meta Ads accounts with proper pixel tracking and conversion events, so every rupee spent could be traced to a result — not just a click.
Landing pages per project
Built dedicated landing pages for each project rather than sending traffic to a generic site — optimized for phone number capture, since Indian real estate buyers respond faster to a call than an email.
CRM integration
Connected every form submission directly into a CRM, so leads reached the sales team in real time — no manual entry, no leads sitting unanswered for days.
Social proof, rebuilt
Refreshed their social media presence to support the paid campaigns with credibility — so a cold lead clicking through saw an active, trustworthy brand.
Website optimization
Improved site speed and mobile experience across the board, closing the gap between ad click and lead capture.
₹2.92L turned into ₹4.15Cr.
| Total ad spend | ₹2,92,000 |
| Total leads generated | 1,800 |
| Cost per lead (CPL) | ₹162 |
| Projects sold | 6 |
| Campaign duration | 6 months |
| Total revenue generated | ₹4.15 Crore |
Within the first month of the new system going live, a single project worth ₹1.2 Crore was sold directly off leads from the new funnel — before the campaigns had even fully ramped up.
The brand trust already existed. It just had nowhere to land.
SS Constructions didn't need convincing — they needed a path. Twenty years of credibility in the Hyderabad market meant the moment a real lead reached a real salesperson at the right time, conversion was almost inevitable. The infrastructure was the strategy. Once the funnel was complete end to end, the ad spend simply had to be turned on.
LET'S WORK
TOGETHER
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